Quelle
As one of the major German mail order companies, the Quelle AG needed to reposition itself in the market to act against decreasing sales. A new logotype and identity system has been developed together with a relaunch of the main catalogue, special catalogues and mailers, to make it more user-friendly and communicate the new positioning. The work included: Logotype development, brand architecture, image concept, conceptual design for catalogues and reports
