






Dresdner Kleinwort is an investment bank and a member of the Dresdner Bank Group, which again is part of the Allianz Group. The challenge was to adopt the Allianz Group identity to Dresdner Kleinwort in a time frame of only three month. Furthermore a distinctive image style had to be developed, reflecting the high demands of an investment bank. The work included: Guidelines, image concept, project management, presentations, workshops